Retail
What they do:
Clothing, food, sports equipment, home goods... few professions are as diverse and dynamic as that of a retail sales assistant. Depending on the type of products sold, the work can vary greatly — selling fashion items in a trendy boutique is very different from serving customers in a bakery or supermarket.
Yet all retail professionals share the same goal: to understand and meet customer needs with passion, attention, and expertise. They play a key role in creating a positive shopping experience through friendly service and professional advice.
Daily tasks:
The work combines communication, organisation, and service. Typical responsibilities include:
- Welcoming and assisting customers with personalised advice
- Presenting and displaying merchandise attractively
- Managing stock, unpacking, and restocking shelves
- Operating the cash register and handling transactions
- Designing shop windows and in-store displays
- Maintaining cleanliness and order in the sales area
Retail sales assistants often work both independently and as part of a team, requiring flexibility, accuracy, and a strong sense of responsibility.
Key skills:
- Enjoyment of working with people
- Excellent communication and customer service skills
- Passion for sales and product presentation
- Sense of order, tidiness, and attention to detail
- Empathy, patience, and reliability