Graphic design technology
What they do:
Graphic designers work in the field of visual communication, creating designs for both print and digital media. They are employed in advertising agencies, corporate marketing departments, publishing houses, or printing companies, and develop creative visual concepts that communicate ideas, products, or brands effectively. Their work includes concept development, design, and implementation of two- and three-dimensional projects — such as brochures, posters, flyers, packaging, and multimedia materials. They are skilled in digital image editing, layout design, typography, and colour management, and prepare professional print-ready files or digital outputs for online publication.
Graphic designers use specialised design software to produce, edit, and present creative work, ensuring both visual impact and technical precision. Their tasks range from 2D design (printed materials, corporate branding) to 3D design (packaging, product mockups) and image retouching for prepress or digital production. This profession combines creativity, technical knowledge, and aesthetic sensibility. Graphic designers often work closely with copywriters, photographers, and media producers, collaborating from the initial concept through to the final product — whether printed or digital.
Key skills:
- Graphic design for print and digital media
- Concept development, layout, and typography
- Digital image editing and prepress production
- 3D and packaging design
- Creativity, visual sense, and technical accuracy